Descriptive of Rotary International Convention 2013 Logo

Two simple lines define the boat hull and sail. The leaning of the sail lends a sense of
movement and serenity to the logo. The sail being the propelling force of the silent vessel, its
presence signifies serenity and peace. The Rotary symbol on the left is reminiscent of a helm,
the device that controls the direction of the vessel, and integrates seamlessly the concept as
a whole.

The font and its positioning indicate the venue of the gathering and its organization, and in
the background are complementary items such as the date and description of the event.
The blue, yellow and white colors were chosen as they the Rotary colors and favor a
harmonious chromatic combination. The logo works well on a color background, with or
without framing or bottom. The result is equally positive in black and white monochrome as
well as gray scale.


7 thoughts on “Descriptive of Rotary International Convention 2013 LogoUm comentário em “Descriptive of Rotary International Convention 2013 Logo

  1. It is very glad to note the definition which is very apt for the logo. I am very proud to be the president of this year for my club. Best Wishes.

    • Sinto orgulho ao ouvir que o logo é bom porque a criadora fui eu :)

  2. I love the simplicity and elegance of the design. It conveys the peace, tranquility of the ever-changing and aesthetic experience of sailing, while indicating the movement forward under the constantly changing forces of the winds from all directions. It is beautifully evocative of the progress of Rotary even under the ever-changing challenges and forces around the world. I am delighted to be serving as president of our Club 24 during the year of this symbol. I look forward to being in Lisbon in 2013.

    • Thank you for your comment.:-)

      Lisbon 2013 HOC

  3. Apreciada Madalena Sena, Parabéns pelo desenvolvimento do logo da Convenção Lisboa 2013. Tão simples quanto perfeito de grande sensibilidade. Djalma P. Bentes. D-4720 Belém-Pará-Brasil. Amazônia Brasileira. Espero vê-la aí. Felicidades, hoje e sempre.

  4. This year RI convention was excellent and hope fully we are going to have another well organised Convention at Lisbon next year. All the best the organiser.

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