Madalena Sena: The Profile

Was born, raised, lived and studied in Covilhã (Portugal), until the moment of joining the School of Technology of Tomar, where she completed a Bachelor of Technology and Graphic Arts. Initially she worked as a designer in a multinational corporation headquartered in Covilhã, where she receives an invitation to participate in this activity from Israel. Thus, in 1994, works in Tel Aviv as a designer/accouter.

Return to Portugal, one year later and joined the staff of Sonae, where she was responsible for store decoration and marketing for 5 years. In 1999 joins the team of the Journal of Fundão and runs the newspaper cartoons and illustrations together with pagination. In 2002 she moved to the University of Beira Interior, where she works and studies at the same time. Get the degree of Bachelor of Multimedia Design, and two years later, a master’s degree in Fashion Design.

Now she is finishing her PhD in Communication Design. She Works as a Technician in the Faculty of Arts, at UBI, where she is responsible for designing, planning and execution of all graphics for all events on Faculty of Arts. At the same time, she teaches Multimedia Design and supports workshops of Advertising and Public Relations. She´s several hobbies in: graphic arts, illustration, photography, video, web design and fashion design, have provided a dozen awards and honors in the areas of entrepreneurship and design and she holds two national patents in textile design.

On opeening session in Rotary International Assembley in San Diego, the theme for 2012/2013 is Peace trough Service, Paz através do Servir. This the theme for 2012-2013 that perfectly matches the Lisbon Convention theme:

Our challenge takes more than to hold a rotary international convention.

Our challenge, is to have in lisbon a milestone international convention ever.

Portugal loves challenges:

In the 15th century someone said that the world ended in cape of good oath, and we proved that there were a way to india.

In the 16th century we discovered brasil, went to asia, china and japan, and spread our culture of tolerance, and sympathy to all people that we met.

Our rotary convention in lisbon will be our harbor for peace, building new friendships and setting the path for rotary’s sucess.

Luís Miguel Duarte
HOC Chair

The font and its positioning indicate the venue of the gathering and its organization, and in
the background are complementary items such as the date and description of the event.
The blue, yellow and white colors were chosen as they the Rotary colors and favor a
harmonious chromatic combination. The logo works well on a color background, with or
without framing or bottom. The result is equally positive in black and white monochrome as
well as gray scale.