Content Marketing Methods B2C Marketers Use to Nurture their Audience


As Joe Pulizzi, the godfather of content marketing likes to say, companies are now publishers. So it’s perfectly acceptable for marketers to borrow ideas from the traditional publishing world to better engage their audiences.

With easy-to-use tools like Audacity, you can record yourself reading your e-books, blog posts, and course lessons out loud, host the audio on a service like Libsyn, and embed the audio files in your content with podcast plugins like the Podcast Motor Player we use on the CoSchedule blog, or fusebox, the Smart Podcast Player from Pat Flynn.

Fusebox smart player website page

What Are the Types of Content?

Perhaps the most dominant form of content on the web, blog posts, and articles have a great deal to offer your audience. Detailed written content can drive lots of organic traffic to your site, while also informing consumers about your products, brand, and expertise in the field.

Additionally, blog sections are golden opportunities for keyword optimization and gaining inbound links, which dramatically helps with SEO and traffic growth. These types of online content allow writers to include multiple targeted keywords, especially long-tail ones, to increase link ratings on the SERPs.

According to the latest research from HubSpot, businesses that utilize blogs in content marketing specifically are 13 times more likely to increase their ROI. Another great thing about blogging is that it is quite easy to incorporate into most websites.

Blog posts are often used to drive in organic traffic by creating content that is relevant to their audience’s common searches. For instance, Harver offers a software program for hiring and recruiting, so their blog tends to focus on articles with advice on best practices.

Harver Blog

Platforms like WordPress and Blogger can help you get started in building a following and driving traffic. But, you should also be publishing blog content on your own website for SEO. While blog posts and articles can be long, they tend to range anywhere between 300 to 2,000 words, with the optimal length being around 1,600.

White Papers, eBooks, and Reports

White papers, eBooks, and reports allow brands to extrapolate on their topics and incorporate more details. Typically, this type of content tends to be around 3,000 to 5,000 words in length – and is commonly downloadable as PDFs.

Long-form content has proven to be abundantly valuable to businesses of all kinds. Ultimately, the goal of this type of content is to promote an in-depth level of expertise and industry knowledge.

eBook Download Page of Salesforce

White papers and reports may take longer than blogs to develop, but statistics indicate that they’re incredibly effective at garnering people’s attention and establishing expertise in any content marketing distribution strategy.

Types of Video Content

28. Product Demonstrations

29. Vlog

30. Company Culture

A major goal of content marketing is to showcase the vibrant, human side of your brand. One of the best ways to do this is to give viewers a peek at your company’s employees and culture. You don’t need to have a quirky, Google-esque culture to make this work.

Company culture videos can include interviews with employees, company parties, birthday celebrations and more. The key is to show that your company isn’t a faceless entity but a mosaic of real people and personalities.

31. How-To Tutorials

32. Webinar

Since webinars require users to register, they can also act as valuable lead-generation tools. As an added bonus, the content from a webinar can also be repurposed into blog posts.


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