Asset management business Vanguard admits financial services are “notoriously not trusted”, but it is on a mission to reverse this perception as it believes improving the industry will help elevate its position within it.
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Revealed: the winners of The Drum Awards for Marketing 2022
The PHD UK strategy that ensured Guinness was on everybody’s lips when pubs reopened
How Ben’s Original changed out-of-date image to offer everyone a seat at the table
How Lycored nourished its natural connections through a global shutdown
The Drum Awards for Marketing: the absolute best campaigns and talent from 2022
How Pampers got 4 million toddlers reading with Snapchat VR story books
How Sky launched its new disruptive tech for an all-encompassing viewer experience
Why Megabus looked to change its brand perception and target a new, older audience
The Klarna campaign that set the record straight with shoppers
How GenM and Propaganda changed patronizing portrayals of menopause
Why Finastra took on algorithmic bias in finance for the greater good of humanity
Here’s how Diageo celebrated 200 years of Johnnie Walker in the heart of its homeland
Wendy’s metaverse kingdom grows with ‘Sunrise City’
Nostalgic Snyder’s ad brings back infamous ‘Seinfeld’ lawyer
New Meta ads provide a glimpse into the metaverse, both present and future
Sources:
https://www.marketingweek.com/
https://www.thedrum.com/
https://corp.smartbrief.com/originals/marketing
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The study also says that recruiters who use LinkedIn Recommended candidates can see response rates increase by as much as 35%. They also had better success with candidates whose profiles are marked “Open to Work.”
Breaking Digital Marketing News (Updated Every Friday)
Here’s the Ahrefs pitch for Yep: “Let’s say that the biggest search engine in the world makes $100B a year. Now, imagine if they gave $90B to content creators and publishers. Wikipedia would probably earn a few billion dollars a year from its content. They’d be able to stop asking for donations and start paying the people who polish their articles a decent salary.”
“Creators who make search results possible deserve to receive payments for their work. We saw how YouTube’s profit-sharing model made the whole video-making industry thrive. Splitting advertising profits 90/10 with content authors, we want to give a push towards treating talent fairly in the search industry,” he says. “We do save certain data on searches, but never in a personally identifiable way. For example, we will track how many times a word is searched for and the position of the link getting the most clicks. But we won’t create your profile for targeted advertising.”
Social Media Managers Can Post to TikTok With Tools
“WooCommerce is a flexible, open-source commerce solution built on WordPress,” TikTok said in a statement. “Home to almost one-third of all online shopping websites, it empowers anyone to sell anything, anywhere. With the TikTok for WooCommerce integration, you can sync your store catalog, install the most advanced TikTok pixel for campaign performance tracking in 1 click, and create an ad to target your audience in minutes.”
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Marketing news
The macro backdrop is a turbulent one, characterised by ongoing supply constraints and concerns over rising inflation and interest rates. Portfolio managers Chris Forgan and Charlotte Harington outline how they are navigating this within the Fidelity Multi Asset Open range and provide an insight into the important role manager research can play in the current […]
Google Says Its AI Chatbot System LaMDA Is Not Sentient
A few days ago, a Google software engineer and artificial intelligence (AI) researcher claimed the tech company’s latest system for generating chatbots was exactly that: sentient. Since then, leading AI researchers have dismissed this claim, saying the AI […]
In September 2022, Google will update its political content policy to include an Argentina Election Ads policy. This will include the following changes: All advertisers wishing to run Argentina Election Ads must be verified by Google. Verification […]
All advertisers wishing to run Argentina Election Ads must be verified by Google. Verification to run Argentina Election Ads will be available beginning in July 2022. To run Argentina Election Ads in Argentina, an advertiser must complete Argentina Election Ads verification. To run Argentina Election Ads outside of Argentina, an advertiser must complete Election Ads or Advertiser Identity verification for the region in which the advertiser is located.
Google AdSense Tests Shopping Links That Opens Shopping Results Within A Pop-up Window
There’s a new Labs feature in town for Google AdSense called shopping links. Shopping links are placed in your page’s main content by hyperlinking existing words. Whenever Google detects a shoppable product mention, users will […]
There’s a new Labs feature in town for Google AdSense called shopping links. Shopping links are placed in your page’s main content by hyperlinking existing words. Whenever Google detects a shoppable product mention, users will be shown shopping ads for that product.
The Morning Briefing: New CISI chief and co-habiting clients
Good morning and welcome to your Morning Briefing for Tuesday 14 June, 2022. To get this in your inbox every morning click here. New CISI chief The Chartered Institute for Securities & Investment (CISI) has appointed Tracy Vegro as its new chief executive. She will take up post on 5 September 2022. Vegro is currently […]
The Chartered Institute for Securities & Investment (CISI) has appointed Tracy Vegro as its new chief executive. She will take up post on 5 September 2022. Vegro is currently the executive director of strategy and innovation at the Solicitors Regulation Authority (SRA). She leads on delivery of the SRA’s corporate strategy and heads the innovation, […]
Sources:
https://tldrmarketing.com/
https://www.moneymarketing.co.uk/news/
https://www.adnews.com.au/news